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For Business · MMXXVI

Cat Boss
IP Licensing

猫总 IP 授权

Bring the storytelling power of 72 original works into your space. Real-scene · cultural tourism · merchandise · F&B · digital · charity — six verticals, all ready for rapid rollout.

Real-SceneCultural TourismMerchandiseF&BDigitalCharity
Gallery of the Boss · MMXXVI★ GALLERY OF THE BOSS ★ MMXXVI ★ ★ GALLERY OF THE BOSS ★ MMXXVI ★

★ IP by the Numbers ★

7.2M

Social Impressions

社媒曝光

72

Original Plates

原创作品

24

Partner Brands

联名品牌

12

Cities Reached

落地城市

Three IP Pillars

Why Cat Boss

Pillar 01

Native Storytelling

本土叙事

Born from the office culture of the Greater Bay Area, Cat Boss carries a naturally local resonance that translates to authenticity at scale.

Pillar 02

Content Engine

内容产能

72 original works + 12 curated plates + 6 official medals — a deep content vault primes the IP for rapid licensing rollout.

Pillar 03

Visual System

视觉资产

A complete brand grammar: metallic golds, Cinzel × serif, Seal mark and the paw glyph — cohesive output across every touchpoint.

Licensing Categories

Six Verticals

06 Verticals

01

Real-Scene Entertainment

实景娱乐

“Turn an exhibition into a city installation.”

  • ·Themed pop-ups · malls, streets, hotel atriums
  • ·Immersive check-ins · sand, mirror, projection
  • ·Limited themed exhibition spaces · 30 – 800 ㎡

Min engagement ≥ 14 days / 30 ㎡

02

Cultural Tourism

文旅合作

“Be the cat worth checking in to the destination for.”

  • ·Destination check-in installations · IP trails
  • ·Themed rooms · take-home souvenirs
  • ·Custom characters for old towns, tea-tour, coastline

Min engagement ≥ 1 year / per destination

03

Merchandise Licensing

商品授权

“An IP that earns space on every desk.”

  • ·Apparel / stationery / home / 3C accessories
  • ·Gift sets · seasonal limited series
  • ·Co-branded sneakers / cards / toys

Min license ≥ 1 SKU / 6 months

04

F&B Collaboration

餐饮联名

“Cat Boss Coffee is out of office today.”

  • ·Themed cafés · limited-run pop-up stores
  • ·Packaging / sleeves / giveaways with beverages
  • ·Limited menus / festive gift boxes

Min co-branding ≥ 90 days

05

Digital Content

数字内容

“The boss inside the short-form video.”

  • ·Animated shorts · mini-program / H5 interactives
  • ·Digital collectibles · limited NFT series
  • ·Brand virtual spokesperson · livestream presence

Per-project min ≥ 30 days

06

Charity Image

公益形象

“Every stray cat deserves a contract.”

  • ·Stray-cat rescue co-branding
  • ·Environmental / urban-ecology campaigns
  • ·Campus / community charity touring

Charity projects prioritized · flexible

Case Studies

Selected Work

03 Selected

01

F&B Collaboration

ATLAS COFFEE × Cat Boss

Shenzhen · 60-day limited run

“Cat Boss Spring Latte” limited series + 6 sleeve designs + “Wall Street Cat Boss” suited latte art. 12 stores synchronized rollout, 240K UGC pieces.

Outcome

Store SKU sales +217%

02

Real-Scene Entertainment

Zhongshan · Wugui Light & Shadow Show

Immersive · 14-day pop-up

180 ㎡ immersive hall · recreating 12 catalogue plates + installation pieces + photo trail. Ticket holders received bronze participation medals.

Outcome

Peak daily traffic 8,600

03

Cultural Tourism

M-Hotel Boutique Chain · Duanwu Limited

10 cities, 32 themed rooms

“Zongzi Cat Boss Themed Room” — one-night limited. Souvenir kit: postcards, small Seal pin, cotton zongzi-shaped pillow. OTA platforms posted record conversions.

Outcome

Occupancy +43% / ADR +28%

★ Sample illustrations · scenario-style ★

Licensing Process

5 Steps

  1. 011 – 3 d

    Inquiry

    意向沟通

    Submit category / budget / timeline.

  2. 025 – 7 d

    Assessment

    评估匹配

    Brand fit + visual consistency review.

  3. 037 – 14 d

    Agreement

    签约定档

    Scope · region · exclusivity · structure.

  4. 0420 – 60 d

    Execution

    设计落地

    Concept · design · production · launch.

  5. 05Ongoing

    Launch

    上线传播

    Cross-channel rollout · data debrief · renewal.

Gallery of the Boss · MMXXVI★ GALLERY OF THE BOSS ★ MMXXVI ★ ★ GALLERY OF THE BOSS ★ MMXXVI ★

★ Licensing Inquiry ★

Start a chapter
with Cat Boss

Send us your category · region · timeline · scale. The 三人诚品 IP desk will return a preliminary assessment within 3 business days.

E-mail

ip-licensing@seika888.com

WeChat

Search official “三人诚品 IP”

Start Inquiry →

★ All inquiries treated confidentially ★

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